)
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
)
){kind=small}
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=logo}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=logo}
){kind=small}
){kind=logo}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
Adidas
)
)
)
)
)
)
)
)
)
Other collections
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
ADIDAS, A BRAND WITH STRONG VALUES
ADIDAS: AN EQUIPMENT MANUFACTURER FOCUSED ON SPORTS PERFORMANCE
Adidas is founded in 1949 in Germany by two brothers Adi and Rudolf Dassler. The company was first named “Dassler” before later becoming Adidas. Anecdotally Rudolf Dassler then stood on his own two feet to create his company, known as Puma. Understanding the need for performance in sports shoes is the main motivation of the two founders. Adidas began by producing sports shoes for football and bags, which remained the company's flagship products. One of the first stars to wear the brand's products is Jesse Owens who won four gold medals at the Olympic Games of Berlin in 1936. Over the years, Adidas became more and more present during the Olympic Games, and managed to become the brand that sponsors the games in 2012. Known worldwide as "three stripes mark", Adidas later went through a bad patch from which it was going to get out by renewing its image and expanding its range of sneakers.
AT THE ORIGIN OF ONE OF THE GREATEST INNOVATIONS IN SNEAKERS : THE BOOST
Wishing to innovate and compete with technology Air developed at Nike, Adidas is developing what will become one of the most popular soles. In partnership with a laboratory specializing in the field, the German brand is developing the technology Boost. Much more advanced than the old sole EVA, this innovation is seen as a breakthrough in the history of the brand. This new technology is still used today with, for example, Yeezy Boost, created by Kanye West. Adidas eventually associated its name with younger, popular movements like hip-hop and began to establish itself in street culture. This is confirmed by the vast advertising campaign “ Adidas All In » of its fashion branch Adidas Originals called “ All Originals Represent ". In 2011, the first episode of this campaign highlights stars like Lionel Messi or the rapper B.O.B..
The Adidas Originals trefoil logo, called the trefoil, has, moreover, quite a history itself. Used on all the brand's products until 1997, it has since celebrated the brand's heritage. Replaced by the Performance logo, the Adidas Originals logo is now reserved for clothing that reference to the years from 1940 to 1980.
INFLUENTIAL ADIDAS AMBASSADORS: KANYE WEST, PHARRELL WILLIAMS
Today, with its numerous collaborations, such as with Adidas x Bad Bunny, Kanye West for the brand Yeezy or Pharrell Williams for the NMD Human Race, the German brand is one of the biggest names in streetwear and remains a brand choice for all lovers of sneakers ! Indeed the three-strips brand and Kanye West represent one of the most prolific collaborations of recent years. There are more than ten models revisited by the famous American rapper, stylist and designer. Arriving like a UFO, this collaboration has established itself as the style reference streetwear. But Adidas does not hesitate to venture into the world of haute couture with world-famous ambassadors and pioneers in this sector. We can note the collaboration with Yohji Yamamoto and his label Y3 which revisits the technologies of the German brand and all in the sobriety of the Japanese artist. Likewise, the very famous Belgian designer Raf Simons has also left his mark by signing a magnificent "dad shoes" with the Raf Simons Ozweego 2. Whether it is the world of haute couture, streetwear or rap, Adidas always manages to identify the cultural codes of sneakers and streetwear by offering us comfortable models with a lifestyle style.
ADIDAS SNEAKER SAMBA, ADIDAS GAZELLE AND ADIDAS FORUM: THE GREAT RETURN OF RETRO DESIGNS
Thanks to the trend Blockcore, the timeless Adidas shoes designed for football like Samba and the Gazelle, are making their comeback, accompanied by the adidas Originals trefoil logo perpetuating the tradition of the German brand. At the origins of the movement: British football culture of the 70s, 80s and 90s which will experience a resurgence of popularity during the 2022 World Cup but also via multiple collaborations with entities such as the house Gucci, Human Made by Pharrell Williams, Sporty and Rich of Emily Oberg and Kith of Ronnie Fieg.
Adidas Campus
Descendant of the adidas Tournament designed for the basketball, the Adidas Campus first enjoyed success with the hip-hop scene and streetwear. But it was subsequently especially among skaters that this silhouette, designed in soft suede and accompanied by the Three Stripes in leather, caused the greatest sensation. Today, it fits perfectly into the Y2K trend and goes wonderfully with all 2000s looks.
Adidas Gazelle
Iconic adidas model, the Adidas Gazelle has gone through the years as a star of the German brand's catalog since its creation in 1968. Designed to help high-level athletes achieve their goals, it is today at the top of adidas' most popular models, its suede upper and leather details having become iconic. To wear everywhere, and on all occasions.
Adidas Handball Spezial
Launched in 1979 for gamers handball, the Adidas Spezial has become a cultural must-have sneakers. Its suede upper and rubber sole give it a timeless retro look that makes it one of the trendiest products of the moment.
Adidas Samba
The adidas Samba is a timeless piece of the world of sneakers which is part of the football culture of the three-strips brand. Featuring a full-grain leather upper, the Samba offers an elegant blend of comfort and durability. This iconic sneaker embodies sporting heritage from adidas with its distinctive details such as the iconic three stripes and the rubber outsole. To pay even more homage to football, the German firm has even declined its timeless piece in the colors of the clubs it sponsors like Arsenal, Manchester United or even the Juventus Turin.
Perfect for a day in the city or on the field, the adidas Samba combines style and functionality. Available in a variety of colors, it allows you to assert your style according to your desires of the moment. Sound design classic has stood the test of time, making Samba a must-have choice for all fans of sneakers and fashion lovers.
With the Samba, add a retro touch to your wardrobe. Its rich history and timeless aesthetic make this silhouette timeless, combining tradition and modernity.
Adidas Stan Smith
Created in 1964, the Stan Smith is undoubtedly the most iconic model of the three-strips brand. Its perforated white leather upper combines comfort and durability. The one that today is a lifestyle wardrobe essential was originally just a performance model created around a collaboration between tennis player Stan Smith and Adidas. Today, the adidas Originals trefoil logo accompanies him on all his adventures to highlight the brand's heritage.
Adidas Superstar sneakers
Created in 1969, the Superstar is the first basketball shoe to have a full-grain leather upper for optimal comfort and resistance. This low version of the Adidas Pro Model fascinates thanks to its solid rubber toebox nicknamed the shell-toe! It was popularized by Run-DMC's hit "My Adidas" in 1986. The white sneaker then became the standard of street culture and basketball of the 80s, particularly with legendary players like Kareem Abdul-Jabbar. To wear an Adidas Superstar, nothing better than a tracksuit retro Originals for an 80s Hip-Hop look.
){kind=icon}