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Other collections
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YEEZY, THE STORY OF THE KANYE WEST x ADIDAS PARTNERSHIP
THE RICH COURSE OF KANYE WEST
Always wanting to create products under his own name, Kanye West begins its rise by creating the brand Pastelle. The American artist then collaborated with several brands of streetwear like Bape or even Nike.
Avant-garde and visionary to the end, Yes also partners with Louis Vuitton for a series of sneakers. Dissatisfied and frustrated by his various collaborations, it is in 2015 that he crosses paths with the sports equipment manufacturer , ready to offer him the creation of a common entity in the manner of Nike and Jordan. From this meeting the brand was born Yeezy, founded alongside Virgil Abloh, which will also launch its own brand and will become artistic director of the houseLouis Vuitton of 2018 to 2021, until his unfortunate death from cancer at the end of November.
ADIDAS YEEZY, HISTORICAL MODELS
The Yeezy 750 then becomes the first piece in the catalog Yeezy. Strongly resembling the Nike Air Yeezy II, a model resulting from its previous partnership with Nike, it was released in an extremely limited edition, created a buzz and quickly attracted crowds. Building on this first success, Kanye West does it again and unveils the model that will be the most popular and popular of his entire career as a footwear designer, the Yeezy 350. With his design futuristic, aerodynamic and its many colors ranging from the most sober to the most flashy, this pair very quickly established itself as one of the most fashionable silhouettes of recent years.
It greatly contributes to popularizing and democratizing the system of sneakers limited edition that we know today with hand-picked retailers as well as a drawing system to win the right to purchase. Other more avant-garde models, ranging from Yeezy Slide at the Yeezy Foam RNNR will strengthen Ye’s pioneering position in culture sneakers.
TECHNOLOGY BOOST AND PRIMEKNIT
Kanye West attaches a lot of importance to the finishes and materials used in the design of his silhouettes. Playing on the suede, the mesh or even the 3M reflective fabrics, he does not hesitate to combine materials with each other. But what represents and symbolizes the flagship model ofYeezy it is indeed the technology that accompanies the 350. Technology Adidas Boost was born from the collaboration between the team Adidas Innovation Team and chemists from the group BASF. They manage to revolutionize the sneaker and shoe market.running with a midsole composed of mini-particles to absorb shock while redistributing energy in the stride. The Yeezy therefore becomes the ambassador ofBoost, thus opening its influence to the whole world.
Obviously, the price has been adjusted in accordance with this technical level. For the Yeezy 350 V2, using technology Boost, the retail price is placed at 220€, which makes it significantly more expensive than a sneaker like the Air Jordan 1. For the Yeezy 700, we find retail prices ranging from 240€ to 300€.
But what makes this iconic shoe comfortable is also its fabric. Primeknit. It is characterized by a very flexible and very resistant weave taking the form of a seamless slipper. Once again, this technology designed above all for running will associate itself with the influence ofYeezy to put the silhouettes back in the spotlight Adidas Lifestyle. We see in particular the technology Adiprene, offering great comfort, on the sole of the Yeezy 700 or even the Yeezy 500. Also note the change in the materials used on the Yeezy Slide with a foam EVA which guarantees unparalleled comfort. For a perfect sneaker for both men and women, comfortable and with a real dimension of innovation in its design, Yeezy is the perfect choice.
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